E-commerce

E-commerce development as one operating system

Paul Titov & Co builds and modernises e-commerce systems across storefronts, catalogs, inventory, checkout, payments, integrations, analytics, SEO, and acquisition. We treat commerce as one operating system rather than a collection of disconnected agency channels.

An online store connects merchandising, catalog data, inventory, checkout, payments, fulfilment, customer communication, analytics, search, and acquisition. Problems often appear at the boundaries: a product feed disagrees with the storefront, a payment state never reaches the CRM, tracking loses the order value, or advertising sends traffic to a catalog the customer cannot navigate.

We develop custom commerce systems and work with OpenCart, WooCommerce, and Shopify where those platforms fit the operating model. Engagements can include a complete store, a complex integration, performance and conversion work, legacy modernisation, or the backend services that connect commerce with ERP, CRM, logistics, marketplaces, and payment providers.

Catalog, checkout, and commerce integrations

Catalog architecture affects almost every growth channel. We design categories, attributes, variants, pricing, availability, localisation, and product data so the same source can support the storefront, internal operations, product feeds, and marketplace distribution. For large or inconsistent catalogs, our marketplace engineering experience covers ingestion pipelines, mapping, change detection, review queues, and search indexes.

Checkout work includes payment gateway integration, delivery logic, tax and currency rules, promotion systems, failed-payment recovery, order state management, and customer notifications. The goal is not merely a functioning purchase button, but a transaction flow that support and finance teams can operate and reconcile.

E-commerce SEO, analytics, and acquisition

Our SEO and organic growth work covers faceted navigation, crawl control, canonicalisation, product and category templates, structured data, internal linking, merchant feeds, content planning, and migration safety. Product data and site architecture are treated as technical systems rather than a metadata exercise.

For paid growth, we connect Merchant Center, Google Ads, Meta, TikTok, catalogs, remarketing audiences, server-side events, and revenue reporting. Because performance marketing, creative, analytics, and engineering sit in the same team, a measurement issue or landing-page constraint can be fixed at its source rather than passed between vendors. When the store already has traffic and still does not produce reconcilable orders, the first job is to diagnose the funnel before buying more traffic.

The result is an e-commerce platform that can be operated, measured, discovered, and improved as one product.

Where commerce systems usually break down

The difficult part of commerce is rarely drawing another product card. It is keeping price, stock, variants, promotions, tax, delivery, payment, and order status consistent across a storefront, warehouse, ERP, marketplaces, advertising feeds, and customer communication. We establish ownership for each field, design safe synchronisation and retries, and give operators a way to see and repair exceptions without asking an engineer to query production.

Growth work uses the same product context. We connect technical SEO, catalog structure, landing pages, product feeds, consent-aware analytics, paid acquisition, and retention to margin and fulfilled orders rather than isolated traffic metrics. That makes it possible to improve discovery and conversion without creating promises the inventory or operations team cannot keep.