Performance media

Performance media product infrastructure

Paul Titov & Co builds compliant landing, routing, tracking, and attribution infrastructure for products distributed through paid media. We connect acquisition to first-party product and commercial outcomes rather than optimising opaque traffic paths or platform metrics in isolation.

For products whose distribution depends on paid traffic, acquisition infrastructure is part of the product. The advertisement, landing experience, routing decision, conversion event, server-side callback, customer value, and campaign report have to describe the same journey. When they do not, optimisation follows incomplete platform signals.

We build landing pages, traffic-routing systems, tracking integrations, event schemas, attribution paths, feeds, reporting, and the operational tooling around paid acquisition. The system can support Google Ads, Meta, TikTok, and specialised tracker platforms while keeping commercial ownership, account access, advertising spend, and ROI decisions with the client.

Landing pages and traffic routing

Landing pages are developed as measurable product surfaces. They can support campaign, geography, language, device, or offer variants while retaining fast delivery, clear content, accessible interaction, and consistent conversion events. Changes are versioned and evaluated against defined outcomes rather than intuition alone.

Routing can use platforms such as Keitaro, Binom, Voluum, and RedTrack, or custom product logic where the requirements justify it. We implement click identifiers, offer routing, domain configuration, redirects, postbacks, and server-side event delivery with attention to data loss, duplicate events, and cross-domain journeys.

Attribution and acquisition measurement

Our performance marketing and growth practice connects Google Ads, Meta Ads, TikTok Ads, GA4, GTM, server-side GTM, Meta Conversions API, TikTok Events API, first-party event schemas, UTM architecture, and S2S postbacks. Reporting relates media data to product and commercial events rather than treating a platform conversion as the final truth.

Product design, creative, engineering, and analytics remain in the same iteration loop. That allows the team to distinguish a targeting problem from a weak message, a slow landing page, a broken event, or a product journey that loses intent after the click.

We work within applicable platform policies and legal constraints. Routing and campaign experiences remain transparent, policy-compliant, and consistent with the product being advertised.

A measurable path from impression to outcome

We treat the page, routing logic, consent state, event stream, CRM outcome, and advertising platform as one system. A fast page is not successful if it attracts the wrong customer; a campaign is not profitable because a platform attributes many conversions to itself. We define the commercial outcome first and preserve enough first-party evidence to understand the path within legal and platform constraints.

Experiments have a written hypothesis, one meaningful change, a stopping rule, and a record of what was learned. Engineering supports rapid iteration without uncontrolled duplication: reusable page sections, validated tracking, safe configuration, deployment history, and monitoring for broken destinations or missing events.