Performance Marketing & Growth

Performance marketing and paid acquisition

Paul Titov & Co connects paid acquisition, landing experiences, product events, attribution, and commercial outcomes for companies that need accountable growth. We manage the measurement and operating system around campaigns rather than treating platform-reported conversions as business results.

Paid growth becomes useful when media, creative, landing experience, product events, and commercial outcomes can be read as one system. Without that connection, campaign optimisation is based on platform signals rather than the economics of the product.

We plan and operate acquisition across Google, Meta, and TikTok, and build the measurement layer around it: event schemas, pixels, server-side integrations, feeds, attribution, routing, reporting, and controlled experiments. Creative and landing-page work can sit in the same loop, shortening the distance between an observed problem and the next iteration.

The objective is not spend for its own sake. It is a repeatable way to understand which audience, message, and journey create valuable customers within the constraints of the business and the advertising platforms.

Google, Meta, and TikTok campaign systems

Campaign work can include Google Search, Shopping, Performance Max, Display, YouTube, Merchant Center, Meta and Instagram advertising, catalogs, dynamic ads, Advantage+ campaigns, remarketing, custom audiences, lookalikes, TikTok Ads, and structured creative testing. Channel selection follows the product, customer journey, available signal, and economics rather than a fixed media package.

Creative, offer, audience, placement, landing page, and downstream product behaviour are evaluated together. Because product design and engineering are available in the same team, learning from a campaign can become a real change to the journey rather than another presentation.

Tracking, attribution, and server-side measurement

Measurement work includes GA4, GTM, server-side GTM, Meta Pixel and Conversions API, TikTok Pixel and Events API, first-party event schemas, cross-domain tracking, UTM conventions, S2S postbacks, product feeds, consent-aware implementation, and revenue reporting.

We validate event names, identifiers, timestamps, values, currencies, deduplication, and the path from browser or application to analytics and advertising platforms. Tracker infrastructure can include Keitaro, Voluum, Binom, RedTrack, routing, and multi-domain journeys for legitimate operating requirements.

For acquisition-heavy products, see our performance media infrastructure work. For commerce, the same practice connects with e-commerce development, catalogs, Merchant Center, and transaction analytics.

How campaigns become accountable

Before increasing spend, we verify what can be measured and what a conversion is worth. That includes consent, event definitions, product and CRM data, offline outcomes, attribution limits, margins, sales delay, and the difference between a platform-reported conversion and money received. Campaign structure and creative testing are then built around a commercial hypothesis rather than a collection of disconnected ads. For commerce, this is the same sequence as fixing store infrastructure before buying more traffic.

The operating rhythm is visible to the client: what changed, why it changed, what evidence would keep or stop the experiment, and how much reliable learning the budget produced. We separate signal from platform noise, watch lead or customer quality after the click, and feed findings back into landing pages, onboarding, offers, and analytics. Accounts, audiences, creative assets, tracking configuration, and decision history remain controlled by the client.