Product Design & Creative

Product UX and interface design

Paul Titov & Co designs web and mobile products with the engineers who will build them. We deliver user flows, prototypes, production-ready interfaces, design systems, and growth creative grounded in real data and system behaviour, not presentation-only concepts.

Design is where user needs, business constraints, and technical reality become one product. We work from the structure of the problem outward: information architecture, journeys, interaction models, content, interface systems, and the moments that determine whether a user understands what to do next.

The output can range from discovery and a testable prototype to a complete responsive or mobile design system ready for implementation. Designers work alongside engineering, so decisions are tested against data, platform behaviour, accessibility, and the cost of building and maintaining the interface.

When the product also needs acquisition, the same practice extends into landing pages and campaign creative. That continuity helps the promise made in an advertisement survive the journey through the landing experience and into the product itself.

Discovery, prototypes, and design systems

Early product design can include stakeholder interviews, requirements, competitor and workflow research, information architecture, user flows, wireframes, prototypes, and usability testing. The purpose is to resolve expensive product questions before they become implementation constraints. When the brief itself is the problem, that work begins as product and business analysis.

Interface delivery includes responsive web applications, native mobile experiences, component libraries, states, empty and error cases, content rules, accessibility, and documentation for engineering. Design systems establish reusable tokens and components without replacing judgement about the specific workflow.

Conversion design and growth creative

For acquisition-led products, we design landing pages, campaign concepts, static and motion assets, localisation, and controlled creative variants. Analytics and experimentation connect design decisions to behaviour without reducing every product choice to a short-term click metric.

Our designers work directly with software engineering, mobile development, SEO, and performance marketing so the interface, implementation, discovery path, and measurement model remain consistent.

Design that survives implementation

We do not treat a Figma file as the finished product. Designers work with engineering from the first flow, checking what data is available, how an interface behaves while it loads or fails, what changes on a small screen, and how permissions affect what a user can see or do. Important states — empty, loading, error, success, partial data, and destructive actions — are designed deliberately rather than left for developers to invent during implementation.

Depending on the engagement, the client receives research notes, information architecture, user flows, wireframes, tested prototypes, production-ready screens, component specifications, and a design system. For an existing product we can begin with one difficult journey, such as onboarding, checkout, search, or an operations dashboard, measure where people struggle, and improve it without forcing an unnecessary visual redesign of the whole platform.